AI Employees for Home Service Contractors — Tampa Bay, FL

Your Business Lost $45,000 Last Year to Missed Leads

Fire My Assistant installs a full-time AI employee in your office that answers every call, books every job, and follows up on every lead — 24 hours a day, 365 days a year, for less than you pay your receptionist's benefits.

62%
Calls Go
Unanswered
$785
Per Missed
Call Value
3sec
Our Answer
Time
24/7
Always
On
See What Your Missed Calls Cost → Book a Call With Nicholas → Or call directly: (941) 357-6600
Built for Plumbers
Built for HVAC
Built for Electricians
Built for Roofers
Tampa Bay Based
The Bleeding

Right Now, Someone Is Calling Your Business and Nobody Is Picking Up

Tuesday, 8:47 PM

A homeowner's water heater just quit. They Google "plumber near me," tap your number, and get voicemail. They don't leave a message. They call the next guy. That job was worth $1,800. You will never know it existed.

Wednesday, 10:15 AM

Your receptionist is on the other line when call two comes in. It rolls to hold. The caller waits nine seconds, hangs up, and dials your competitor. That $400 drain cleaning just walked out your front door.

Last month

You ran a $3,000 ad campaign. It generated 74 calls. Your team answered 51. The other 23 callers — the ones you already paid to reach — just disappeared. That's $1,200 in ad spend buying leads for someone else.

Two weeks ago

Your best tech finishes a $6,200 HVAC install. The customer is thrilled. Nobody asks for a review. The moment is gone. Meanwhile, the one-star guy from last year is sitting at the top of your Google page.

The Revenue Bleed

Your business has a
six-figure hole in it.

Every ring that goes to voicemail is money walking straight to your competitor. Here's what the data says about your trade:

Plumbing
$0
Lost Per Year
62% of calls missed. 446 unanswered calls per year. Each one worth $785 in potential revenue.
HVAC
$0
Lost Per Year
52% of calls missed. 387 unanswered calls per year. Each one worth $920. That furnace replacement at midnight? Gone.
Electrical
$0
Lost Per Year
60% of calls missed. 374 unanswered calls per year. 142 lost jobs at $695 each.
Roofing
$0
Lost Per Year
65% of calls missed. After a Tampa storm, 273 calls go to voicemail. Each roof job: $8,500.
78% of customers hire the first contractor who picks up. When a pipe bursts at midnight, the homeowner calls three plumbers. The first one to answer gets the $2,500 emergency job. The other two get voicemail. Which one are you?
Meet Your New Employee

The Employee Who Never Calls in Sick, Never Puts Anyone on Hold, and Works Every Holiday

Fire My Assistant is not software you have to learn. It's not an app your guys have to download. It's not a chatbot on your website.

It's a trained AI employee that we build for your business, install on a dedicated machine in your office, and manage for you. It knows your service area, your pricing, your availability, and how you like to run your jobs.

You don't lift a finger. We do the work. You get the calls answered.
01

24/7 Call Answering

Answers every call in under two rings. Daytime, nighttime, weekends, holidays. No hold music. No voicemail. No missed revenue. Natural voice that sounds human, not robotic.

24/7/365 Coverage
02

Emergency Dispatch

A burst pipe at 2am isn't "we'll call you back Monday." Our AI triages emergency calls, dispatches your on-call tech, and confirms the appointment — all before the homeowner hangs up.

Instant Triage
03

Automated Follow-Up

That quote you sent Thursday that never got a reply? Your AI follows up by text at the right time. Job completed? Review request goes out automatically. Nothing falls through the cracks.

Zero Dropped Leads
04

Contractor-Grade AI

This isn't generic. Our AI knows HVAC tonnage, PEX vs copper, breaker panel sizes, and when "it's making a funny noise" means call a tech now. Built by people who understand the trades.

Trade-Specific
How It Works

Three Steps. Two Weeks.
Then It Just Runs.

01

We Learn Your Business

We sit down with you — in person if you're in Tampa Bay — and document everything. Your services, pricing, service area, scheduling rules, how you handle emergencies. This isn't a template. This is custom.

Timeline: 3–4 days
02

We Build & Install

We build your AI employee, train it on your business, test it against real scenarios, and install it on a dedicated Mac Mini in your office. Your data stays on your machine, in your building.

Timeline: 5–7 days
03

You Start Capturing Revenue

Your AI employee goes live. Every call gets answered. Every lead gets followed up. Every job gets a review request. We monitor, adjust, and maintain. You watch missed calls drop to zero.

Timeline: Ongoing
The Math

Stop Guessing.
Here Are the Numbers.

Capability Human Receptionist Answering Service Fire My Assistant
Annual Cost (Year 1) $51,000 – $58,000 $4,800 – $12,000 $6,100 – $11,000
Annual Cost (Year 2+) $51,000 – $58,000 $4,800 – $12,000 $3,600 – $6,000
Hours of Coverage 40 hrs/week (if they show up) 24/7 (reading a script) 24/7/365 — trained on YOUR business
Answer Speed 28 seconds average 5-10 seconds 3 seconds
Books Appointments If trained Rarely Yes — directly into your calendar
Emergency Dispatch Only during business hours Takes a message Instant triage + dispatch
Follows Up on Quotes Almost never No Automatic. Every lead. Every time.
Review Requests No No After every completed job
Calls in Sick ~8 per year N/A Never. 99.9% uptime.
Cost Per Call (200/mo) $21.25 $5.00 – $8.00 $1.50 – $2.50
A good receptionist is worth every dollar. But even the best receptionist doesn't work at 11 PM on a Saturday when a homeowner's AC dies in August. And she shouldn't have to.

Fire My Assistant doesn't replace your team. It covers the gaps where your revenue is leaking — after hours, overflow calls, follow-ups nobody has time for, and review requests that never get sent.

The average contractor recoups the full setup cost within 90 days from calls they would have missed.
Why Contractors?

Why I Built This for
Contractors and Nobody Else

"The most financially healthy small business in America is a plumber doing $3–4 million a year. And the entire tech industry pretends they don't exist."

I'm Nicholas. I live in Tampa Bay. Every AI company is chasing enterprise deals, SaaS logos, and Silicon Valley bragging rights. Nobody is building for the guy who has 12 trucks and answers his own phone on weekends because his answering service keeps botching the dispatch.

Home service contractors are the backbone of every neighborhood in this country. When your pipes burst at midnight, you don't call a venture-backed startup. You call a plumber. And that plumber deserves the same technology that Fortune 500 companies take for granted.

So that's what we built. An AI employee that runs on a box in your office, answers your phone the way you would, and books revenue while you're doing the actual work.

No contracts with fine print. No jargon. No sales pitch about "digital transformation." Just a machine that does the job, installed by people who actually answer their phone.

The Real Cost of "Good Enough"

Office Manager Salary $48,000
Benefits + Payroll Tax $14,400
Training + Turnover Cost $5,000
Missed After-Hours Calls $72,000
Total Cost of Current System $139,400
VERSUS
Fire My Assistant (Annual) $3,588
Missed Calls with AI $0
Annual Savings $135,812
What You Get

Not a chatbot.
A full AI operator.

☎

Instant Call Answering

Every call picked up in 3 seconds. Natural voice AI that sounds human, not robotic. Your customers won't know the difference.

📅

Smart Scheduling

Books appointments directly into your calendar. Checks availability, avoids double-booking, sends confirmations. Integrates with ServiceTitan, Housecall Pro, Jobber.

⚠

Emergency Routing

AI triages urgency. Burst pipe = immediate dispatch. Leaky faucet = next-day appointment. Your rules, your priorities.

📈

Lead Qualification

Not every call is a job. Your AI asks the right questions, qualifies budget and scope, and sends you only the leads worth your time.

💬

Estimate Follow-Up

Sent a quote 3 days ago? Your AI follows up by text. Haven't heard back in a week? Another follow-up. Automatic persistence that closes more jobs.

⭐

Review Generation

After every completed job, your AI requests a Google review. More reviews = better rankings = more calls. The flywheel spins itself.

From The Field

Contractors who made
the switch.

We were spending $3,200/month on Google Ads and sending half the calls to voicemail. Fire My Assistant picks up every single one now. First month, we booked 23 more jobs than the month before. The math was a no-brainer.
Mike R.
Owner, Reliable Plumbing Co. — Tampa
Hurricane season used to crush us — not because we didn't have work, but because we couldn't answer fast enough. Last year, our AI handled 400+ calls in one weekend. We booked every one of them.
Sarah T.
Operations, Bay Area Roofing — Clearwater
I fired my receptionist. Not because she was bad, but because she couldn't work at 2am when the AC goes out. Now my AI handles after-hours and she focuses on dispatch during the day. Everybody's happier.
James D.
Owner, CoolTech HVAC — St. Petersburg
Questions & Answers

Questions We Get Asked.
Honest Answers.

Will callers know they're talking to an AI?

Some will, most won't. The AI uses natural conversational speech — no robotic tone, no awkward pauses. If a caller specifically asks, it will identify itself honestly. We don't believe in tricking your customers. We believe in answering the phone when nobody else can.

What if it messes up a call?

It will. Not often, but it will. Every call is logged and recorded. We review flagged interactions weekly and retrain when something goes sideways. Over time it gets sharper, not duller. And here's the real question: how many calls is your current setup messing up that you don't even know about?

Why does it run on a Mac Mini in my office?

Two reasons. First, your business data — customer list, pricing, call recordings — stays on your machine, in your building, under your control. Not on our servers. Not in "the cloud" where three other companies can access it. Second, your AI employee keeps working even if your internet has a rough day.

What happens to my data?

It stays yours. Period. Call recordings, customer information, booking data — all on the Mac Mini in your office. We access it remotely for maintenance with your permission. If you cancel, we wipe our access and the machine is yours. We don't sell data. We're in the "answer your phone" business.

How long does setup take?

Two weeks from first conversation to going live. First week: we learn your business and build the system. Second week: install, test, and launch. Some contractors have been live in 10 days. We've never taken longer than three weeks.

What if I already have a receptionist?

Keep her. Your AI employee handles the calls she can't — after hours, weekends, holidays, and the second line when she's already on the phone. Think of it as giving your receptionist superpowers instead of a pink slip.

What are the monthly costs for?

Monitoring, maintenance, and ongoing training. We watch performance, update when your services or pricing change, retrain when something's off, and keep the system patched. The monthly fee is the cost of us treating your AI employee like an actual member of your team — not a product we sold and forgot about.

Can it handle emergency calls?

Yes. During setup, we define exactly what counts as an emergency for your trade. Burst pipe at 2 AM? Your on-call tech gets a call and text immediately. Dripping faucet at 2 AM? That gets booked for morning. The AI asks the right questions and you set the routing rules.

Only 10 founding install spots — Tampa Bay

We're Installing 10 AI Employees in Tampa Bay This Quarter. That's It.

Every install takes two weeks of hands-on work. We can't do that for 50 contractors at once. Founding installs get priority support, direct access to Nicholas, and a locked-in monthly rate.

Book Your Free Consultation →

or call Nicholas directly: (941) 357-6600

30-day guarantee — If your AI doesn't answer calls and book jobs within 30 days, we rebuild or refund. Every dollar.

No contracts. Cancel monthly anytime. The Mac Mini stays yours either way.

Book a Call

Let's Talk About
Your Missed Calls

15 minutes. No pitch deck. No pressure. Just an honest conversation about how many calls your business is missing and whether an AI employee makes sense for your shop.

Pick a time that works for you, or reach out directly:

📞 (941) 357-6600
✉️ nicholas@withlore.co
Nicholas — Founder, Fire My Assistant
Tampa Bay, FL

How Much Revenue Are You Losing?

Answer 4 questions. Takes 30 seconds. Get your number.

Industry average: 35-62% depending on trade
We'll pre-fill based on your trade if you skip this
$0
Estimated annual revenue lost to missed calls
0
Missed / Week
$0
Lost / Month
$0
Avg Call Value
0
Jobs Lost / Year

With Fire My Assistant

$0/year

If we captured just 50% of your missed calls, you'd recover this annually.

Break-Even Math

At your average ticket of $0, you need just 0 jobs per year to cover everything — setup fee included. That's about 0 extra job per month.

ROI: 0x return on investment

← Recalculate